Polythene Pollution Essay Example

Polythene Pollution Paper Additionally these microanalysis in presence of IV ray can absorb Pubs (polycarbonate phenyl) causing a greater toxic effect in Polythene debris can transport organic pollutants in the seas and water. Coca ins. ; Many marine organ minims like bryozoans, barnacles, polyphosphates, crabs and mollusks inhabit on plastic and are transported along with the ocean current to the new sites where they act as alien species upsetting the ecological balance of the site. ; Polythene , a petroleum product is a suspected human carcinogen or cancer-causing agent. In studies with mice, polyethylene has been linked to cancer of the colon. When these bags come in direct contact with food, as in packaging, chemicals within the bag can each out into the food and contaminate it. When burned they release cancer- ; Polythene can also cause AIDS and thrombosis. Causing gases. ; About 1 billion sea animals die each year by ingesting polythene bags mistakenly. The plastic bags on ingestion may wrap around their gut or they choke them to death. Steps to Combat Polythene Pollution ; Plastic polythene bags must be banned altogether or by levying tax on plastic bags, polythene pollution may be checked. Polythene materials may be considered for recycling. Very few fractions of polythene containers an be recycled like polythene containers for soft drink, milk, water bottles. ; People must be encouraged to use wax paper instead of polyethylene products, to use cloth or hemp or jute or paper bags instead of plastic bags. ; More public awareness has to be created explaining about the harmful impact of polythene pollution. We will write a custom essay sample on Polythene Pollution specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Polythene Pollution specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Polythene Pollution specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Advantages and Disadvantages of Polythene: Polythene is mainly used for the packaging purposes. Polythene is found to be a lightweight material. It’s also defined as a thermoplastic material. This polythene is mainly made from the substance called ethylene. These also having many of the properties for the composition. This is mainly used for the consumer products. Polythene is having many advantages and disadvantages. Advantages of Polythene The advantages of polythene are given below, ; Polythene has one of the advantages of lightweight material, which is mainly used for the packaging purposes. ; Polythene also finds an important component in the spoilage Of food. In reduces the food Wastage. ; The Polythene ducting is very much suitable for the air coolers, fans, heater equipment, and air handling units. By the usage of polythene bags it is very much compatible for the consumers. It is useful than the glass or paper. ; Polythene has also finds the advantage of transparency. One can easily view the materials inside the polythene bags. Disadvantages of Polythene The disadvantages of polythene are given below, ; Polythene is defined as one of the harmful substances, when we throw it in the soil it will easily damage the plant life. The soil particles are also ad managed. ; Polythene is also having the disadvantages of damaging the water particles. The toxic chemicals present in the making of polythene will damage the plants and animals easily. It also damages the ecosystems of aquatic and marine. ; Polythene gas one of the disadvantages in the pipe blocking. If we use the [polythene in the pipe blocking it will leads to free flow of the water particles. ; If the polythene chemicals are inhaled by the animal’s means, it damages the abdominal cavity of the animal. ; If we preserve food items in the colorful polythene bag, it also harmful because the color of the bag contains the chemicals like lead and the cadmium.

Research for Metabolism

Research for Metabolism for Metabolism Steven Dowshen in his article Teens health claims that metabolism is the chain of chemical reaction that takes place in the body. In other words, metabolism as a process converts food into fuel, which is very important for the organism: from growing to moving.It is important to mention, that metabolism is a life long process. It starts when we are conceived and finish as soon as we die. Without the metabolism, life is impossible. The energy body receives from the food we eat. One of the ways to harvest energy is cellular respiration, which helps to create the way for producing the adenosine triphosphate, or well-known ATP (Bailey, 2009). ATF is high-energy molecule. It transfers energy from chemical bonds to energy absorbing reactions, or endergonic, within the cell. ATP has structure. It consists of the adenine nucleotide and two other phosphate groups. Adenine nucleotide includes ribose sugar, adenine base and PO4-2 (phosphate group). When adenosine is bonded to a phosphate group, makes adenosine monophosphate or in other words AMP. From the Figure 1 can say that ATP I very similar to the building blocks for DNA. From adenosine diphosphate or ADP, AMP can be joined by dehydration. Via hydrolysis the energy can be released again and reaction can be in one-way direction or another. High-energy bonds are those who hold the last two phosphate groups. As a result it takes a lot energy to create the bond. Usually the bond is symbolized as ~. In ATP high-energy bonds store the energy and transport it later by moving ATP in other place somewhere in the cell. Glycolysis is the process of splitting sugar into molecules of a three-carbon sugar. In the process of glycolysis are involved two molecules of ATP, two high-energy Needham molecules and two molecules of pyruvic. One important thing about glycolysis it can occure with or without oxygen. If oxygen is present the first stage is cellular respirarion. Without oxygen cells can make a small amount of ATP. The first step proceeds in the cells cytoplasm. From ATP the phosphate group is transferred to glucose 6 phosphate. After this glucose 6 phosphate is transferred with the enzyme phosphoglucoisomerase into its isomer fructose 6 phosphate. The formula is the same, though the atoms of the molecule are arranged differently. Then, on the hird stage, the enzyme phosphoglucoisomerase with the help of another ATP molecule transfers a phosphate group to fructose 6 phosphate and then to 1, 6 bisphosphate. With the help of enzyme aldolase, on the fourth stage 1, 6 bisphosphate is splited into two sugars: dihydroxyacetone phosphate and glyceraldehyde phosphate (Bailey, 2012). During the six step the enzyme triose phosphate dehydrogenase has two main functions. One is that the enzyme transfers the hydrogen from glyceraldehydes phosphate. The other is that enzyme triose phosphate dehydrogenase adds a phosphate from the cytosol to the oxidized glyceraldehyde phosphate. Then enzyme phosphoglycerokinase transfers phosphate from 1,3 bisphosphoglycerate to a molecule of ADP to form ATP. In the process are involved two 3 photoglycerate molecules and two molecules of ATP. On the eight step, the enzyme phosphoglyceromutase relocates the phosphate from 1, 3 bisphosphoglycerate from the third carbon. After this the enzyme enolase removes a molecule of water from 2 phosphoglycerate. As the last step, enzyme pyruvate kinase transfers phosphate from PEP to ADP in order to form pyruvic acid and ATP (Bailey, 2012). During the Krebs cycle occur three main stages. In the process is produced guanosine triphosphate, which gives a phosphate group to ADP to form one ATP. After this, three molecules of NAD are reduced, as well as one molecule of FAD. With the help of GTP forms one molecule of ATP. Between the NAD and FAD is a fascinating process of cell energy creating. This is thanks to the donation of the electrons of NADH and FADH2, which generate the most of the energy to form molecules of the ATP. There are also few basic steps in electron transport. Usually they are called complex. So complex I remove electrons from NADH and then transfers to a lipid soluble carrier. Within the membrane the reduce is free to diffuse. Producing the proton gradient across the membrane moves four protons (H+) at the same time. As a result, on the sites of Complex I produces oxygen and one harmful radical superoxide. Next Complex serves top funnel additional electrons. Usually in the quinine pool (Q). as a result electrons from succinate move to Q. in the process of the Complex II are involved SDHA, SDHB, SDHC and SDHD proteins. Most electrons are produced without proton gradient. Complex III may leak electrons. So mostly superoxide are formed. They are highly toxic types. As a result, they make a huge contribution to the pathology and development of a wide range of diseases. The fourth complex removes electrons (four of them) from four molecules of cytochrome and transfers them straight to the molecular oxygen. While this, it moves four protons across the membrane, producing inthis way proton gradient. In addition, with the help of the prokaryotic cells maximum of 38 ATP molecules can be produced. As for anaerobic respiration in the muscles, this is a reaction on the processes which take place in the organisms cells. Biomechanical energy is converted into adenosine triphosphate, also a well-known ATP. Thre is no need in oxygen and the process is observed in the cytoplasm. every reaction is supported by the glycolysis. The ATP produces two molecules per one molecule of glucose. Reaction is short-term and as result the main function is to produce energy without oxygen using lactic acid fermentation (especially in muscle cells) or alcohol fermentation. Despite the muscles cells, in the process are involved cells yeast, prokaryotes. For aerobic respiration are used most cells. The NADH is recycled by using the ETC. The main function lies in producing energy from food: sugars, lipids and proteins. This process has a indefinitely sustainability, as a result ATP produces 38 molecules per molecule glucose. To achieve such result few different stages are involved in the process: mainly glycolysis, pyruvate oxidation and Krebs cycle. The reaction is observed as in cytoplasm, so in mitochondria. Nevertheless, this process can happen only if there is oxygen. Metabolism is important for us, because without it the organism will die. Only metabolism the whole organism helps to function as on unit, supporting and proving all necessary energy for living.

Chemical Composition of the Human Body

Chemical Composition of the Human Body Many of the elements found throughout nature are also found within the body. This is the chemical composition of the average adult human body in terms of elements and also compounds. Major Classes of Compounds in the Human Body Most of the elements are found within compounds. Water and minerals are inorganic compounds. Organic compounds include fat, protein, carbohydrates, and nucleic acids. Water:  Water is the most abundant chemical compound in living human cells, accounting for 65 percent to 90 percent  of each cell. Its also present between cells. For example, blood and cerebrospinal fluid are mostly water.Fat: The percentage of fat varies from person to person, but even an obese person has more water than fat.Protein: In a lean male, the percentages of protein and water are comparable. Its about 16 percent  by mass. Muscles, including the heart, contain a lot of muscle. Hair and fingernails are protein. Skin contains a large amount of protein, too.Minerals: Minerals account for about 6 percent  of the body. They include salts and metals. Common minerals include sodium, chlorine, calcium, potassium, and iron.Carbohydrates: Although humans use the sugar glucose as an energy source, there isnt that much of it free in the bloodstream at any given time. Sugar and other carbohydrates only account for about 1% of body mass. Elements in the Human Body Six elements  account for 99%  of the mass of the human body. The acronym CHNOPS may be used to help remember the six key chemical elements that are used in biological molecules. C is carbon, H is hydrogen, N is nitrogen, O is oxygen, P is phosphorus, and S is sulfur. While the acronym is  a good way to remember the identities of the elements, it doesnt reflect their abundance. Oxygen is the most abundant element in the human body accounting for approximately 65% of a persons mass. Each water molecule consists of two hydrogen atoms bonded to one oxygen atom, but the mass of each oxygen atom is much higher than the combined mass of the hydrogen. In addition to being a component of water, oxygen is essential for cellular respiration.Carbon is contained in all organic compounds, which is why carbon is the second most abundant element in the body, accounting for about 18% of body mass. Carbon is found in proteins, carbohydrates, lipids, and nucleic acids. Its also found in carbon dioxide.Hydrogen atoms are the most numerous type of atom in a human, but because they are so light, they only make up around 10% of the  mass. Hydrogen is in water, plus its an important electron carrier.Nitrogen is about 3.3% of body mass. Its found in proteins and nucleic acids.Calcium accounts for 1.5% of body mass. Its used to build bones and teeth, plus its important for muscle contraction. Phosphorus is about 1% of body mass. This element is found in nucleic acids. Breaking bonds connecting phosphate molecules is a major component of energy transfer.Potassium is around 0.2-0.4% of the mass of a person. Its used in nerve conduction. Potassium is a key cation or positively-charged ion in the body.Sulfur is found in some amino acids and proteins. Its about 0.2-0.3% of body mass.Sodium, like potassium, is a positively-charged ion. Its about 0.1-0.2% of body mass. Sodium helps regulate the electrolyte balance in the body and maintain homeostasis with respect to the volume of water in the blood and cells.Although aluminum and silicon are abundant in the earths crust, they are found in trace amounts in the human body.Other trace elements include metals, which are often cofactors for enzymes. Trace elements include iron, cobalt, zinc, iodine, selenium, and flourine. Element Percent by Mass Oxygen 65 Carbon 18 Hydrogen 10 Nitrogen 3 Calcium 1.5 Phosphorus 1.2 Potassium 0.2 Sulfur 0.2 Chlorine 0.2 Sodium 0.1 Magnesium 0.05 Iron, Cobalt, Copper, Zinc, Iodine trace Selenium, Fluorine minute amounts Sources Anke M. (1986). Arsenic. In: Mertz W. ed., Trace elements in human and Animal Nutrition, 5th ed. Orlando, FL: Academic Press. pp. 347-372.Chang, Raymond (2007). Chemistry, Ninth Edition. McGraw-Hill. pp. 52.Emsley, John (2011). Natures Building Blocks: An A-Z Guide to the Elements. OUP Oxford. p. 83. ISBN 978-0-19-960563-7.Subcommittee on the Tenth Edition of the Recommended Dietary Allowances, Food and Nutrition Board; Commission on Life Sciences, National Research Council (February 1989). Recommended Dietary Allowances: 10th Edition. National Academies Press. ISBN 978-0-309-04633-6.Zumdahl, Steven S. and Susan A. (2000). Chemistry, Fifth Edition. Houghton Mifflin Company. p. 894. ISBN 0-395-98581-1.

Organisations succeed when they develop competitive advantages Essay

Organisations succeed when they develop competitive advantages - Essay Example Competitive advantage is gained when companies can provide a better quality of products than other players in the same industry. Companies should consider strategies to deal with the markets that involve new routine and tact. Strategies like setting trend don’t are not likely to kick off well if there are other companies in the market already while imitating the already existing trends may not work especially if other organizations have turned to differentiating their own products. Depending on the specific products an organization is bringing into the market, it is important to realize other companies with the same product and differentiate them. Differentiating products by branding and advertising is a major step in peering through competition (Coker, 2000). It is also important to look into the different ways of expanding on the same product a firm is creating to be at a level ahead of the competition; for example when an aviation company extends to creating a school of avi ation to offer courses and training that is especially for their firm. It is also useful to consider taking your consumers’ needs into account and seeking their expectations, for example how they like to have their coffee, with creamer or not. This will enhance on further differentiation of products according to customers’ needs and aids with winning their loyalty. ... Organizations should also take advantage of public documents like analysts reports for public companies and into market analysis. When other rival companies experience certain challenges, they become opportunities for these companies. When those companies makes successes they yet open an opportunity to think of better unexploited chances that may extend from those of their counterparts. In strategizing, it is important to come up with a plan that works around your competitor’s weaknesses as well as their strengths. One should identify other companies’ weaknesses to make adjustments to them so they can be a step ahead and give their customers a reason to prefer their products. Knowing your counterparts strengths on the other hand, helps you realize how further than them you can get ahead when you use those strengths and upgrade them where you can. They should work around what the other firm is selling, what their resources are and how easy they obtain those resources. In situations where the resource availability is not favorable to the competitors for example raw material location favors your own company. This would be an opportunity to trade with your competitor and gain a little control over them. In other situations where companies have sole control of resources that are either rare or are delicate to handle or are too expensive to manage for example while dealing with precious stones like gold and diamond (Adcock, 2000). It is also important to consider the population of the market, how many people are being targeted for a particular product. If possible a large population of consumers only improve on the quantity of units sold and helps the companies establish a base of consumer loyalty. This base allows

Developments of Music and How the Internet Has Changed the Music Essay

Developments of Music and How the Internet Has Changed the Music Industry for Artists - Essay Example Later on in the century, other modifications had to be fixed to the mechanism to enable audio playback for the sounds captured by the device (Inglis 2006, p. 111). This was essentially in the form of a phonograph, which was pioneered by Thomas Edison. The phonograph enabled for the reproduction of the recorded music as opposed to the phonautograph that only enabled recording but no playback. An advancement of the phonograph led to the invention of the world renowned gramophone, which then set a new bar in the production of, and recording of musical pieces. Emile Berliner held the patent for the gramophone, thereby cementing her name in the music production history. It also brought the onset of disks as a medium for storing sound pieces and later on allowing for their playback through a form of rotational mechanism. However, all these advancements in the production of music still relied on mechanical mechanisms, as their periods of invention fell within the time that could not allow f or integration with electricity (Fenlon 2009, p. 243). The onset of electronic recording was in the early 20th century, and this greatly improved the recording and production of music. This was especially with the advent of the microphone, which replaced the initial mechanical means of recording sound. After the introduction of the electric forms of music recording, most of the music production processes adopted the microphone as the chief equipment for recording music (Goetschius & Tapper 2001, p. 211). This was still reliant upon discs where the electronic recording would be applied either on a single side or on both sides of the disc. Furthermore, another breakthrough in the line of music recording came with the invention of magnetic form of music recording. This was through an... This essay approves that music production has been highly modernized in respect to technological advancements. This is especially since the first forms of music production were an easy task that involved neither a lot of people nor any forms of complex instruments or mechanisms. The pioneering music production mechanisms involved quick processes that took only a couple of days and the music would have been produced. These early forms of recording, such as acoustical recording mechanisms, involved live and direct recording of the music on a medium. Through this, music was passed through some medium to finally reach the audience. This report makes a conclusion that upcoming artists need not be within recording studios as they can easily send their raw musical compositions to producers through the internet who then process it and give them feedback still through the internet. On a general outlook, the internet is used throughout the production of music in the contemporary world. All processes ranging from the recording to the advertising and distribution is web based and the process has been made even faster. The development of music from the initial phases pioneered by Thomas Edison to the era of the internet in relation to music production has highly influenced the trends in how music has developed. All the stages have been essential in music transformation, with the internet being the most revolutionary in most perspectives.

Estee Lauder Essay Example for Free

Estee Lauder Essay I. BACKGROUND OF THE COMPANY Està ©e Lauder Companies, Inc. founded by Estee Lauder and her husband Joseph in 1946 started by selling four skin care products invented by her chemist uncle in beauty salons and hotels. The enterprise established their first department store account with Saks Fifth Avenue in New York in 1947. By 1960, Estee Lauder was an international manufacturer and marketer, selling their products in the famous Harrods Department Store in London. In the subsequent years, they opened outlets in Central America, Denmark, Hong Kong, Italy, Spain, Sweden, Belgium, New Zealand and Switzerland. Today, Estee Lauder markets its products through different brands in more than 140 countries and territories. It also holds the global license for fragrances and cosmetics. The company consists of a collection of prestige brands targeted at a diverse selection of consumers. The group’s portfolio of brands includes the most recognized labels for mature customers (Estee Lauder, Clinique, Prescriptives, Aramis, and La Mer), eco-correct labels (Aveda and Origins), as well as hip labels (M.A.C., Bobbi Brown, Tommy Hilfiger, Donna Karan, Stila, Jo Malone, Bumble and Bumble, Kate Spade, jane, Darphin and Smashbox). The Estee Lauder Companies is an organization which engages in the manufacturing, marketing, and sale of several beauty products. The company is divided into four sectors, skin care, makeup, fragrance, and hair care. Estee Lauder is based in New York City and currently employs 32,300 people. The products are mostly marketed through department stores, specialty retailers, upscale perfumeries, pharmacies, salons, and spars. Additionally products are sold at company owned free standing stores and through e-commerce in selected countries. The company is still controlled by the Lauder family, which controls about 70% of the voting shares. Estee Lauder’s grandson is currently the chairman of the board of directors. II. STATEMENT OF THE PROBLEM This case analysis attempts to determine the most effective strategies Estee Lauder must use in the Philippines. To determine the main objective of this case the researchers focuses on the major components of the case analysis which are as follows: A. Market Analysis 1. To what extent will the Filipino consumer will support or use Estee Lauder products? 2. What are demographic profiles of the target users of Estee lauder in the Philippines? 3. What are the information needs of the Filipino consumer to divert their patronage to Estee Lauder products? B. Technical Analysis 1. Based on the needs of the Filipinos what would consist the basic collection of Estee Lauder products that should be put up into Philippine markets? 2. Where the possible locations that will effectively inform and market to the Filipino consumer the Estee Lauder products? III. OBJECTIVES OF THE STUDY The primary objective of this study is to determine the most effective strategies Estee Lauder must use in the Philippines using market analysis and technical analysis. A. Market Analysis 1. To determine the perception of the Filipino consumer on Estee Lauder products versus other beauty product competitors. 2. To verify the demographic profiles of the target users of Estee lauder in the Philippines. 3. To determine the information needs of the Filipino consumer to divert their patronage to Estee Lauder products. A. Technical Analysis 1. To enumerate the possible collection of Estee Lauder products that should be put up into Philippine markets? 2. To plot possible locations that will effectively inform and market to the Filipino consumer the Estee Lauder products. IV. INDUSTRY ANALYSIS A. Analysis of the Macro environment 1. Demographic Environment In the next 20 years, there would be an expected growth of sales of cosmetic products because roughly 70 million people around the world will reach an income that will allow them to purchase such kind of product. In the next 40 years, aging population in the world will multiply by 2.5 times. With an increase in the world’s aging population, life expectancy would improve too. 2. Social and Technological Environment Social environment is a broad concept which may be affected by all factors to be considered in making analysis in the Macro environment of the company. There is a significant factor that may affect sale of products easily. Majority of the Filipino consumers especially those who live in the National Capital Region may support products easily because of the practice called mental colonialism. What is imported is better. Of course it is! Filipinos tend to patronize imported products most especially those that are known for years. In fact, products made by the Estee Lauder Company are sold in some known malls all over the Metro Manila region. May it be cosmetics or fragrances; consumer will buy it as long as they have the money. Social media affects Filipinos perception about a certain thing. If there is one thing that Estee Lauder to focus on in trying to caught more attention from Filipinos, it shall be in the social media. I have noticed that they cannot be seen in the TV commercials, radio stations or even print ads. They appear in print ads but rarely with the local magazines. Since Estee Lauder is based in London, cosmetics are mostly designed for the white people. This company should create cosmetics that are compatible with the Asian skin especially to the Filipinos. Filipinos are fond of social networking sites which may be an advantage of Estee Lauder to advertise products internationally easily and can hear feedbacks with just a click. Since Estee Lauder prices ranges from mid-high to high, not all Filipinos can afford to have a single product on their pouches. Mid-range to elite people may patronize the product continuously but not those who are tight with the budget. Filipinos should be aware that though it may be a little expensive, the bill spent is worth every product. It has been a practice that those who can’t have those products, shift to an imitation of the original. I believe, these products should be innovated even more where in all Filipinos can afford to use Estee Lauder products in their daily routine. They should know the big difference between the original and the imitation. What is it? We should see it ourselves. 3. Economic Environment All sectors of the cosmetics industry showed growth in the Philippines in 2008/2009, according to Euromonitor. Beauty and personal care sales were US$2.26bn, a 2% rise year on year. The highest growth was in colour cosmetics (7.9%), skin care (6.3%), deodorants (4.3%), hair care (4%) and fragrance (2.9%). The mass market is dominant in the Philippines, accounting for 96.3% of all bath and shower sales. As elsewhere in the southeast Asian region, the major players are foreign multinationals – Unilever, followed by Procter Gamble, L’Orà ©al, Està ©e Lauder and Shiseido, according to the trade association Chambers of Cosmetics Industry of the Philippines (CCIP). In the beauty and personal care sector, Colgate-Palmolive is the third largest company, behind Unilever – who in 2009 adopted a strategy of offering smaller-sized packaging, targeted at middle and lower income consumers – and Procter Gamble, according to Euromonitor. The economic slowdown in the Philippines has prompted growth in direct selling. Companies such as US-owned Avon and Philippines-based Ever Bilena Cosmetics adopted commitments to boosting revenues through discounts and tapped into a female labour market keen to increase household incomes. The market appears to be remaining vibrant. Between January 2009 and January, 2010, 511 new cosmetics products were launched in the Philippines, according to market research group Mintel – the highest number (176) was in skin care, followed by soap and bath products (131) and hair products (108). B. Competitive Analysis 1. Intensity of the Rivalry Among Existing Competitors Està ©e lauder’s brands face great competition in the cosmetics industry. Internationally it competes with Loreal, Avon, Revlon, Elizabeth Arden and Bare Escentuals. Though there are a lot of competitors in the industry, Estee lauder consists of various products that competes on each of them. Està ©e Lauder’s all-natural products face competition from Bare Esentuals. Its mid-end products compete against Revlon, Avon, and Elizabeth Arden. Additions to these competitors are the local companies in the Philippines like Ever Bilena and Careline. Rivalry intensifies because there are a lot of companies that are in to beauty products. Competition is more intense because of the local brands that use price cuts or other marketing tactics to boost unit volume. And because most Filipinos are thrifty, rivalry is stronger when the cost incurred by customers to switch their purchases from one brand, like Estee Lauder to another, like Careline, are low. Competitors might get a close competition with some EL products. But because of its variations of beauty products Estee lauder possesses, it still rises above the others internationally. Its professional makeup brands, M.A.C. and Bobbi Brown face significantly less competition because of their target marked of specialized clientele. In more than 25 years, Ever Bilena has become the number one Filipino brand. It has penetrated an industry dominated by global giants, and have made products best suited for our Filipina consumers with international quality at affordable price. Ever Bilena and Careline cater products that are way too cheap compare to EL and other international beauty companies. Ever Bilena and Careline target market are different from the target market of EL. They target teenagers who need beauty products for their everyday use. It outwits EL by selling their products in a very low price. Our country is considered as third world so along with that it gives EB and Careline the edge among competitors because of the market it targets, basically the Masa. Estee lauder is known for its reputation and expertise in beauty products. EL has been in the industry for years. They have gained loyal customers as time pass by, and as quality of their products improved along with it. They got an edge among other competitors just by the name it carries. But in the Philippines, those who cannot afford high-end beauty products will definitely not patronize Estee lauder products. It’s a really tough completion EL have in the Philippines, but it still stand a chance in competing with other local products because of the colonial mentality of the Filipino, love for foreign products. 2. Threat of the New Entrants Locally, the barrier is high but we can say that there is a great chance of any other aspiring businessman to enter into the industry. Economies of scale act as a great barrier to entry, and with EL, its sales for the past few years. The Estee Lauder Companies Inc. today reported a strong financial performance for its fourth quarter and fiscal year ended June 30, 2012 based on the financial statement posted via internet. In line with these facts gathered, we can say that the stability of the company is very strong that becomes a barrier for new entrants. Its capital requirement established in the industry by Estee Lauder is so large that it becomes a discouragement for the new companies planning to enter the industry. Another barrier is the Estee Lauder product differentiation. It offers different products that create a barrier by forcing entrants to incur expenditure to overcome existing customer loyalties. New entrants must spend a great deal of money and time to overcome this barrier. Filipinos will always patronize products that are affordable and with good quality. They can enter the industry by taking the form of aggressive price-cutting and increased in advertising. Estee Lauder is considered as high-end beauty products for the Filipinos. Only few can afford to buy fragrances, skin cares and make-up Estee Lauder offers. If the new entrant penetrates in the market by having the strategy of offering its products in a relatively low- price, it will definitely boom Filipino consumers. Watson beauty care, easily took Filipino patronage by selling different variety of products in a low prices. The barrier is really high when it comes to reputation and quality. But in the Philippines, the door in entering the industry is very much open to those who are willing to produce quality products in affordable prices. 3. Bargaining Power of the Buyers The consumers can bargain in this industry simply because they are the buyers purchases are a sizable percentage of the selling industrys total sales. The products are unimportant to the quality of the customers product or service. The item being purchased is sufficiently standardized among sellers that not only can buyers find alternative sellers. 4. Bargaining Power of the Suppliers Suppliers do not play a big roll and have little bargaining power in this market. Big brands like Està ©e Lauder develop essential ingredients in their own RD department, and only outsource basic and non-value-adding chemicals and packaging. 5. Threats of Product Substitute As a rule, the lower the price of substitutes and the higher the quality and performance of substitutes, the more intense are the competitive pressures posed by substitute products. We Filipinos go for the ones that are almost free of charge that gives us the same result that a costly product offers. We are the most resourceful race. Filipinos are naturally creative and imaginative people. Filipinos can invent a lot of things to substitute any products just so they can save money. We are also fan of herbal products which is the result of our being authentic Filipinos. Along with these ideas, the threats of product substitute are very high in the Philippines. Though Estee Lauder produce a brands, Aveda and Clinique, which focus on producing products made with natural ingredients and anti-allergens, many will still go for the naturals, literally, to make their skin or hair really good. V. ENVIRONMENTAL ANALYSIS Threats: * Intense competition in cosmetics has increased and market initiators with quality providers are a serious threat to the firm. * New entrants, even though the market has considerably mature in the sense that it has captured customer loyalty, but there is always room for improvement in this field. * Counterfeit commodities affect the sales of the branded commodities. 9%, according to the Global Congress on Combating Counterfeiting, of all the world trade comprises counterfeit goods. Opportunities: * New markets are emerging in various countries where the firm can inject its products, such as India, China (known to be the 2nd largest cosmetics market in Asia) etc. * Markets where wealthy rule is also a good opportunity to tap in because of the tendency of the wealthy to own luxury commodities. * Many nations are growing to be beauty conscience every passing day; the firm will do well in order to tap-in without any delay and initiate in order to get customer loyalty attached to its products. * Diversification of the distribution channels. * Expansion to global markets, worldwide. Weaknesses: * Lack of concentration regarding customer value (Client.) * Profit oriented (loses sight of the customer) * Weak Liquidity Position (decline in the firm’s liquidity in the past few years.) * Distribution Network’s lack of reach to other viable markets. * Declining operating income in various market marks the weak penetration of the products in those specific markets. Strengths: * Strong Brand Reputation (The brand is associated with luxury quality. Also has a strong brand portfolio). * Research Development (Role model and leader in identifying consumer needs, and preferences and developing products accordingly). * Strong Distribution Network (The products are sold to a limited stores that compliments the image of the brands such as department stores, upscale perfumeries, specialty stores, professional hairdressers etc. specially in U.S.) * Vigorous Revenue Profitability (Net Earnings for fiscal year 2010 $478 million while Net sales were $7.8 billion.) * 31,000 employees working under its umbrella, full-time. (approximate value) * Products are sold in more than 150 countries. * Powerful marketing techniques used by the firm: Free Gift, Gift-With-Purchase, Makeup Artist Events (for trying out the new products) etc. * Operations and cost maintenance with the firm holds a strong positive attitude in the long run. * Regulations are increasing due to the voicing of different groups about harmful chemical ingredients in cosmetic products. VI. GENERIC STRATEGIES Differentiation â€Å"Differentiation is a competitive business strategy whereby firms attempt to gain a competitive advantage by increasing the perceived value of their products and services relative to the perceived value of other firm’s products and services† – Charles W.L. Hill, Gareth R. Jone No other companies has done better than Estee Lauder company. They are already on top but the concept of being unique or different is far more important today that it was years ago. The company should consider strategies in differentiation. First, they can use quality/price differentiation for Estee Lauder. The company can improve more on the quality of their cosmetic products so that customers will build loyalty to the company. Next, said company could use product differentiation by adding more features, specifications, design or the image, packaging and benefits on their products. Also, they can use differentiation by repositioning. To regain its position as a premium product, Està ©e Lauder must reposition itself. A successful repositioning would require the Està ©e Lauder brand to develop a clear brand image and provide its customers with something that is unique. There are a few possibilities that Està ©e Lauder could take; Està ©e Lauder could emphasize the natural ingredients in a product, the romance and sexiness, or the technology involved in a product. Another possibility for Està ©e Lauder would be to create a new brand image through the release of a sub-brand. In considering each of these strategies, it is also important to take into account how Està ©e Lauder’s competitors will react. Natural Ingredients. Currently, Està ©e Lauder’s customers are not interested in the naturalness of the ingredients used in Està ©e Lauder skincare products. This is evidenced by the fact that Està ©e Lauder does not promote the natural ingredients and yet they still have customers. To redefine the brand as one that emphasizes natural products might ostracize the current Està ©e Lauder customers. In addition to this, the natural ingredient skincare market is not high-end. The main competitors in that market are Biotherm and Clarins. These brands are well recognized by those customers that place natural ingredients above technology; however, they cannot demand as high a price as Està ©e Lauder for their skincare products. This would not be a wise move for Està ©e Lauder. Romance. Another option for Està ©e Lauder would be to position the brand so that it is appealing for those women who desire the romance and sexiness that is associated with cosmetics. This positioning strategy would place Està ©e Lauder in direct competition with Lancà ´me. As Lancà ´me is a French brand, it already has an advantage over Està ©e Lauder as France is widely associated with romance. The Està ©e Lauder brand would have to work very hard to overcome Lancà ´me’s natural advantage. A first glance comparison of an Està ©e Lauder and a Lancà ´me booth at Macy’s will show that Està ©e Lauder’s image is lacking the luscious, red lips of Lancà ´me. Instead, Està ©e Lauder’s image is of the elegant Carolyn Murphy and Liya Kebede. Their images are beautiful but distant and lacking passion. To rework this image would be extremely difficult. Direct competition with Lancà ´me would also be unfavorable. By more heavily emphasizing its technology, Està ©e Lauder also has the opportunity to occupy the trendy end of the technology market as opposed to being a complete dermatologist-brand. This is due to the elegance and fashion that is associated with Està ©e Lauder. Presently, the bestsellers in the skincare market in general are anti-aging formulas. In the growing Asian skincare market, the bestsellers are anti-aging and whitening formulas. Both these formulas rely heavily on technology, so it is a good time for dermatologist-brands to enter the market. By occupying the trendy end of the technology market, Està ©e Lauder will have a good position against these strong new entrants. VII. ALTERNATIVE COURSES OF ACTION Estee Lauder can implement Horizontal Integration where the company will buy another company. If they really want to increase the sales in the Philippines, they can buy local brands and kill the competition. VIII. RECOMMENDATION/ CONCLUSION Based on the data gathered we can conclude the following: 1. Filipinos are aware of Estee Lauder and they consider this as a very high-end product. They patronize competing product that offers more reasonable price. Estee Lauder should formulate products that they can offer to Masa, a product for Filipinos. Same as to what L’Oreal did in the Philippines, when they introduced shampoo and conditioner that is close to the price of local brands. 2. Estee Lauder’s target market is middle-aged female whose buying power is relatively secure and thus are less price-sensitive. Filipinos are price sensitive, with that they should formulate strategy that is similar from the first conclusion. 3. Filipinos need lots of information about beauty care. We should be informed about the importance of Estee Lauder’s product, and what are the difference between their product to other companies and substitute product we are using. They should increase their advertisements in the Philippines. Technically, they are so known in the industry that they don’t need any advertisement, but Filipinos are fan of idiot box that they rely mostly to what they see on TV. 4. The collection should consist of products that can be offered to middle market. It should be affordable and with good quality. The collection should be focusing on whitening skin and affordable cosmetics. 5. Aside from department stores and exclusive beauty shops, Estee Lauder should try putting up a place for their products in drugs store like Mercury and Watsons, which include every product they offer. They are already doing this but just to chosen products. They should start advertising their cosmetic products to these places where people have easy access and this will help people to get familiar to Estee Lauder’s product.

Exemplification Essay: The Need to Improve the Apathetic Attitude of Yo

Are young people in today's society enamored with themselves? Do they care about others? Are they unfeeling; show little or no interest or emotion; unresponsive, indifferent; passionless or void of feeling? What is the cause or reason for apathy in young folks today that wasn't there a hundred years ago? Quite possibly it is a lack of mental stimulation. As responsible citizens of the United States, we should decide to not put up with indifference but encourage young people to get involved in their communities and to be concerned about what is going on in the government and around the world. We must not encourage the apathetic attitude that is creeping in on our young people today because our nation will end up with a population that has opinions but won't speak up and make a difference for what they believe in. An example of a current crisis is the majority of young adults, nationwide, who couldn't care less about who represents them on any level (Reflector). Although the majority of young Americans have particular views on nearly every issue at hand, they are becoming increasingly apathetic when it boils down to going to the polls and voting. This apathy may be due, in part, to the fact that a number of students think politicians seldom listen to their ideas and opinions. Because they feel ignored, some students are reluctant to vote, and although they may not realize it, their lack of concern is actually affecting politics itself. According to Alex Cole, founder of Democracy Matters, in the 2000 presidential election, less than 18% of the country's 18-24 year olds voted. Maybe a childhood filled with entertaining electronic devices has made them politically apathetic. But maybe they vote less because they don't see the po... ...different adults who only care about themselves. Parents, intellectually stimulate your children by teaching them life skills, by going on field trips, sending them outside to play, and spending quality family time together. Older children can broaden their own minds by participating in such activities. Don't let the apathetic community of young people influence you. "It will come about at that time that I will search Jerusalem with lamps, and I will punish the men who are stagnant in spirit, who say in their hearts, 'The LORD will not do good or evil!" (Zeph.1.12) Get excited about where you live and what you can do to help benefit your family life, church, community, and school, making a difference in the life of someone else. Commit yourself to making a positive change in someone's life--someone who quite possibly can't do it themselves. You make a difference!

John Milton: Chastity Overpowering Sexuality

Gennesis Carrion Professor Fulton 350:324 Chastity Overpowering Sexuality Even until present day, virginity is held in high esteem and considered a virtue, something sacred and worthy of praise. Being a virgin is a symbol of innocence, highly valued by religions and encouraged by them to remain so; it is something that only the bond of marriage is a worthy reason for its loss. Virginity is a symbol of purity, the intactness and immaculacy of the body and soul. It represents the body has remained untouched by sexual acts and the soul has remained untainted by sexual urges; both remain unmarked by acts of foreign mind and touch.Virginity is the prominent theme of Milton’s short playA Masque Presented at Ludlow Castle [Comus]. In mentioned play, Milton confines sexuality to exist only with accordance to the sanctity of a woman’s chastity. He uses mythological allusions to support the sacredness of chastity and utilizes the character of Comus as a symbol of the malevolent f actors at work tempting virginity to be abandoned for a more liberal sexuality whereas the character of the Lady is the personification of chastity.Before beginning the play, the textbook’s publisher provides some short background information in the preface. In such background, one learns Milton’s use of allegory between the characters in Masque with the Earl of Bridgewater and his family (the Egerton’s). The preface also states Masque’s â€Å"elevated conception of chastity was meant to disassociate the Egerton family from scandal†, such scandal being the Second Earl of Castlehaven’s (the brother-in-law of Bridgewater’s wife) indiscretions against his wife and female servants.This information provides readers a possible reason for Milton’s strong concern with chastity in Masque. Another possible reason could have been a commissioned purpose to aid the Earl of Bridgewater, and newly appointed Lord President of the Council of Wa les, to establish a credible and respectable impression and reputation. Milton accomplished this with basing the characters of Masque off of the Earl’s children with his two sons being the brothers in the play and with his daughter being the Lady, the cherished virgin of the play, although this basis was never clearly tated thereby remaining allegorical. When readers first encounter the Lady, she has become separated from her brothers and is lost wandering through the woods. She calls out welcoming â€Å"pure-eyed Faith, white-handed Hope†¦[and the] unblemished form of Chastity† to protect her through her excursion. Her choice of aid represents her regard for chastity; she places it in alliance with hope and faith, two aspects connected to religion and of high importance. Not only does the Lady place superior significance on chastity, but she herself is the personification of it.Readers can truly comprehend Milton’s perspective towards chastity specifically in the passage spoken by the Elder Brother (lines 420-475). Within this passage, the Elder Brother speaks of the honor and power that comes with a woman being chaste; he is referring to his sister, â€Å"She that has that, is clad in complete steel†¦ no savage fierce, bandit, or mountaineer will dare to soil her virgin purity†. The Lady is chaste, furthermore she is chastity, she has the protection which being so provides.Forms of evil will avoid her for that is to how far of an extreme virginity is held, that not even evil would take the risk of violating a woman’s purity. The Lady is free to roam the forest and â€Å"pass on with unblenched majesty†. She does not have to fret or fear any that may cross her path for none â€Å"hath hurtful power o’er true virginity†. Virginity, chastity, purity are the ultimate powers, the ultimate protection for a woman against harm to her body and her soul.Continuing with the passage of the Elder Brother, he also goes on to elaborate on what occurs when chastity is lost. He refers to the physical act of a woman losing her virginity (having sex) as letting in the â€Å"defilement to the inward parts†. According to the Oxford English Dictionary, defile means to bruise or maul and defilement as the act of being defiled therefore the act of being bruised or mauled; the use of this word to describe sex gives it an animalistic twist, a savage perspective.This causes sex to be viewed as an act too undignified and somewhat immoral to be committed by humans. Even religiously, sex is only meant for the purpose of procreating life, not as a means of pleasure. The Lady, being the personification of chastity, upholds all that is pure and denounces the vile obscenities caused by liberal sexuality: â€Å"that which is not good, is not delicious to a well-governed and wise appetite†. Her logic being that to those who have faith and cherish chastity would not fall to evil temptation and sexual urges.Those aforementioned evil temptations and sexual urges are what the character of Comus symbolizes. Instantly when Comus learns the existence of the Lady, once he hears her song, he is automatically drawn to her. Comus claims to have never heard â€Å"such sober certainty of waking bliss†; the sound he has heard is that of the Lady therefore bring the sound of true purity. Comus is instinctively attracted to the Lady and proclaims â€Å"she shall be [his] queen†. This attraction is an instinct, same as good versus evil or ying and yang; it is a balance of positive and negative forces.With the Lady being chastity in corporeal form and Comus being the personification of temptation, it is no surprise for Comus to desire to conquer the Lady and make her his wife thereby taking away her virginity. No longer being chaste, the Lady would then belong to him symbolizing purity falling for temptation. Comus attempts to entice the Lady by urging her to â€Å"be not coy, and be not cozened with that same vaunted name Virginity/ Beauty is Nature’s coin, must not be hoarded/ But must be current, and the good thereof/ Consists in mutual and partaken bliss†.Comus refers to virginity as vaunted, meaning it is a trait only desired for bragging of its possession; he does not hold it in high esteem such as the Lady whom places it next to hope and faith; Comus places it next to vanity, which is a deadly sin, therefore supporting his purpose of symbolizing evil and temptation. Milton utilizes various allusions to mythological accounts to support his extreme importance placed on chastity. He even states, â€Å"Do ye believe me yet, or shall I call/ Antiquity from the old schools of Greece to testify the arms of Chastity? . An example of such is when the Lady had been found captured and the Attendant Spirit called upon the Sabrina, Goddess of the river, for assistance to release the Lady from her entrapment. Sabrina fell victim to the jealous y of her stepmother and was thrown into the river; however since she was a â€Å"virgin pure†, the sea god Nereus took pity upon her and ordered her â€Å"quick immortal change’ into a river goddess while still maintaining her â€Å"maiden gentleness†.This allusion provides evidence of the power of virginity; due to Sabrina being chaste was she rewarded with immortality and an opportunity to remain in the mortal realm and utilize her newly-appointed power to aid those maidens in peril. Also, Sabrina retained her â€Å"maiden gentleness† meaning, although she is no longer considered a virgin for she is an immortal, she remains chaste; she remains untouched and pure and â€Å"un-defiled† as Milton would suggest. Sabrina’s purpose is to â€Å"help ensnared Chastity†, a reference towards the Lady, and therefore liberates the Lady with the touch of her â€Å"chaste palms†.Milton assures he refers to Sabrina’s palms as  "chaste† continuing with his constant and repetitive emphasis on the virtue of chastity. Whether the reason for Milton’s strong concern with chastity in Masque was a commissioned service or to convey personal views, the emphasis of chastity is still the main topic of this short play. With the use of allusions to mythological historical accounts and personification, Milton emphasizes the sacredness of virginity and the power it holds.In Masque, Milton creates a world in which chastity makes a woman close to, if not completely, invincible. She may roam through dangerous settings with no fear for evil itself is not courageous enough to dare place chastity at risk; she has the protection of Gods and Goddesses at her disposal if help is needed; if death were to occur, she has the chance of becoming rewarded with immortality or automatically be held in praise for having remained a virgin through life.Same as chastity is acclaimed, sexuality is denounced. Sexuality is made to appear animalistic, savage, vile, a complete dishonor. A woman who gives in into her sexual curiosity is doomed in life and considered a sinner in the next. She loses the virtues associated with chastity and becomes a victim of her own unwise decision to not hold virginity as sacred therefore constituting chastity as the dominating power sexuality must succumb to.

An Analysis of a Saint or Sinner through Merton’s Strain Theory of Deviance

Merton’s strain theory presupposes that deviant and criminal behavior is a result of deprivation within the societal structures. This is due to a failed integration of socially accepted goals with the means to achieve them. Within this theory Merton provides five adaptation modes which people utilize to cope with the strain. These adaptations may end in either good adaptation or development of deviant/criminal behavior. Al Capone is an example of this theory as he is a possible example of innovation adaptation leading towards criminal behavior as symbolized by his success within the crime world of the 1930s. An Analysis of a Saint or Sinner through Merton’s Strain Theory of Deviance American sociologist Robert K. Merton borrowed Durkheim's concept of anomie to create his own theory which he called the Strain Theory. The theory presupposes that delinquency is not merely a response to sudden social changes as theorized by Durkheim but is instead a result of a social structure that fails to integrate predetermined societal goals with the means to accomplish them. This structural disintegration leads to the formation of deviant behaviors and ultimately criminal behavior. According to the theory, there are five modes of adaptation that people form as a reaction towards the strain caused by the restriction from socially accepted goals and means. These are namely conformity, innovation, ritualism, retreatism and rebellion. These adaptations can either lead to both positive and negative outcomes. For example, adaptation through retreatism can lead to social withdrawal and thus creates for a better likelihood of turning towards drug and alcohol abuse (Sociology at Hewett, 1999). As for another example, the well known and iconic American mobster Alphonsus ‘Al’ Capone is a possible outcome of the innovation mode of adaptation. Born to Italian immigrant parents, Al Capone didn’t have a privileged childhood. Together with seven other siblings, they lived in lower Brooklyn, a notably rough neighborhood. Al dropped out of school at the age of 14 and became a member of two kid gangs, the Brooklyn Rippers and Forty Thieves Juniors. Al Capone lived most of his life during the â€Å"gangland† era of American history to which he used his innovative skills to get ahead. The success of his mob organization, known as The Outfits, is solely credited to Al Capone’s organizational skills. Within five years of inheriting the organization from mentor Torrio, Capone has managed to take over most of the underground market of Chicago. Alternately, his rise to power also signaled the worst period of lawlessness America has ever faced (Chicago Historical Society, 1999 n. . ). Al Capone’s brilliant actions in the world of organized profiteering are classic examples of innovation leading to criminal behavior. Deprived by society’s structure of the means (education, opportunities) to attain the common goal of â€Å"good fortune through hard work,† Al Capone instead turned to the world of organized crime to attain his multi-million fortune. Deprivation is the primary cause of deviant behavior acc ording to the strain theory but this doesn’t limit deprivation to the economic sense only. If it were the case, then there won’t be any offenders in modern society who belonged to the capable and well-off , but as we all know that isn’t the case. In reality there are cases of privileged individuals who still manifest deviant or criminal behavior. Their behavior is still rooted in deprivation somewhere along the societal structure but this may imply other areas. Such areas may include metaphysical and psychological territories possibly including intellectual capacities, emotional quotients, psychologic anomalies and many more.

The Life Of Walt Disney Essays - Business, The Walt Disney Company

The Life Of Walt Disney Essays - Business, The Walt Disney Company The Life Of Walt Disney This book is about the life of Walt Disney, an American legend. The Arthur begins the tale with a view of the family before Walt Disney's birth on December 5,1901. In the first few pages after it goes on into describing the child within the man, his humor and his innocent view of the world through child's eyes. The next few chapters go on to describe various jobs he took as a child, the family conflicts within the home and the stern father that commanded obedience. The book touches slightly on how his brothers one by one left home, mainly because of disagreements with the father. It depicts the struggle of a young artist constantly trying to better himself and the fierce determination to succeed. Walt Disney did his best with every job he took but never gave up his dream of becoming a cartoonist. Everything he did was towards a goal one can say he was a self made man with ambition and drive. Through out the chapters it chronologically documents the successes and disappointments of th e artist and the businessman. The journey that Walt Disney took in order to succeed was one of many obstacles and personal setbacks.

Anatomy of Taste Buds

Anatomy of Taste Buds The oral cavity and its anatomy play a key role in understanding taste and its biological function in the human body. The oral cavity consists of your lips, cheeks, teeth, tongue and throat. The taste buds are the chemoreceptors that detect and relay taste stimuli. In order for the taste buds to detect the taste of food or drink, the molecule must be suspended in an aqueous solution, otherwise known as saliva. Most taste buds are found within specialized projections on the tongue called papillae (Seeley, Stephens, they do not house taste buds but they do provide the rough surface on the tongue that allows for easier manipulation of food (Seeley, Stephens, â€Å"Eight to 12 of these papillae form a V-shaped row along the border between the anterior and posterior parts of the tongue† (Seeley, Stephens, & Tate, 2008). Each person has roughly 10,000 taste buds on their tongue, and each taste bud contains three distinct types of specialized epithelial cells within them. â€Å"T he sensory cells of each taste bud consist of about 50 taste, or gustatory cells. The remaining two cell types, which are nonsensory cells, are basal cells and supporting cells† (Seeley, Stephens, & Tate, 2008). Each taste cell has gustatory hairs, which are specialized microvilli, that help direct the tastants, or substances dissolved in saliva, into the taste, or gustatory, pore (Seeley, Stephens, & Tate, 2008). Several secondary sensory neurons connect to each taste bud and release neurotransmitters when stimulated. Sensory information from the oral cavity can travel to the brain in three different ways. The tongue itself is broken down into thirds. Sensory information from the anterior, or front, two-thirds of the tongue is transmitted to the brain via a branch of the facial nerve (cranial nerve VII) called the chorda tympani (Seeley, Stephens, & Tate, 2008). Information from the posterior, or back, one-third of the tongue, the circumvallate papillae, and the superior phar ynx is carried by the glossopharyngeal nerve (cranial nerve IX) (Seeley, Stephens, & Tate, 2008). The vagus nerve (cranial nerve X) transmits information from the epiglottis, which is located in the back of the throat (Seeley, Stephens, & Tate, 2008). The olfactory region also has a substantial role in taste so it warrants a brief anatomical discussion as well. Olfaction is our sense of smell and it is a response to odorants that stimulate sensory receptors that are located in the extreme superior region of the nasal cavity (Seeley, Stephens, & Tate, 2008). The ten million olfactory neurons that are located in the olfactory region of the nasal cavity then travel through foramen in the cribriform plate of the ethmoid bone in the bottom of the skull and terminate into the olfactory bulb that’s just above the cribriform plate (Seeley, Stephens, & Tate, 2008). The olfactory tract then takes the signal from the olfactory bulb to the cerebral cortex (Seeley, Stephens, & Tate, 2008) . This is a simplified version of the much more complex biological process that is olfaction, but it is sufficient for the depth of this paper.

Developmental stage Research Paper Example | Topics and Well Written Essays - 2000 words

Developmental stage - Research Paper Example This viewpoint is clearly illustrated by one infancy development author: The human baby is the most socially influenced creature on earth, open to learning what his own emotions are and how to manage them. This means that our earliest experiences as babies have much more relevance to our adult selves than many of us realise. It is as babies that we first feel and learn what to do with our feelings, when we start to organise our experience in a way that will affect our later behaviour and thinking The first aspect that must be developed in a young offspring is cognition. This is the initial period of alertness where a young offspring learns about his environment and finds ways to appropriately interact with it. Although their memory is not yet refined, they are able to familiarize themselves with the faces, voices, touch or smell of the persons surrounding them. Their range of vision is also limited but they can easily spot bright and moving objects. According to Jean Piaget, there are two significant events that happen during cognitive development. First is what he calls the â€Å"goal-directed behavior† wherein infants start to learn about the cause and effect of their actions. Moreover, they repeat particular actions for they already have the idea that those actions will bring out their desired results. The second significant event in cognition is their notion for â€Å"object permanence†. Before, infants think that if something that they have seen is taken away or hidden, it is completely gone. After their third month, babies will start to develop their thinking that a thing still exists even if it cannot be seen. During this stage, it is normal that infants exhibit budding and intense curiosity with their immediate surrounding. This is the primary reason why babies use their hands and mouth to inspect things. They find joy in exploring things by touching and